"I imagine if they stripped off all the stuff from their own sites" Well...of course. Limitations are empowering in their own way. HTML grew, and grew, and gre

"I imagine if they stripped off all the stuff from their own sites" Well...of course. Limitations are empowering in their own way. HTML grew, and grew, and grew to the point that soon middle managers are demanding the most abusive tactics in a desperate tragedy of the commons. Users -- tired of pop-overs and subscription boxes and notification demands and location monitoring and janky scrolling and slow loading -- start to prefer silos like Facebook instant articles or Apple news. AMP comes along and says "we'll limit these to the minimum to elegantly provide text content and put an icon to let you know" and users love it. Could the site optimize themselves? Of course but they won't. Every time AMP comes up I remark that we really need a new HTMLite specification, and must demand the same promotion/iconography, or optionally allowing users to turn their browser to HTMLite mode where it will only accept validated HTMLite content. All to achieve the same user-benefits without the central control. Instead everyone just pretends that we all just need to behave as developers and it isn't needed.