If the only real differentiator is cost, I don't believe this to be scalable. Take, for instance, the fact that Microsoft, Facebook, Google .... own optimized c

If the only real differentiator is cost, I don't believe this to be scalable. Take, for instance, the fact that Microsoft, Facebook, Google .... own optimized cloud stacks (hardware, firmware, software, etc.). One can never match their cost of ownership and operation. So a battle relying on cost is not one flock can win, in my opinion