Right, and this form of forced "SEO" compliance by Google's hand is utterly fucked up. There is little to no financial incentive for companies to swim against

Right, and this form of forced "SEO" compliance by Google's hand is utterly fucked up. There is little to no financial incentive for companies to swim against the current, and large financial incentive to come aboard and join the ranks of other AMP-supported sites. The cracks in the system are beginning to show.