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Im guessing they would force the company to make tracking not on by default but rather opt-in (lol)? But what's confusing is - if you clearly state how the data
by taysic 9y ago
Im guessing they would force the company to make tracking not on by default but rather opt-in (lol)? But what's confusing is - if you clearly state how the data will be used upfront, do you need to offer an opt-out? What if your service simply doesn't work unless the data is used in a particular way?
- grabeh 9y agoUnder the GDPR one way to use data for purposes unrelated to the underlying service provision is to look to obtain consent. That is not opt-out consent but clear informed consent through opt-in. If your service won't work functionally without certain data then consent is not right ground of processing to rely on. There is a specific ground relating to processing necessary to provide a service. If your service isn't financially viable because you can't use data to obtain revenue to support the underlying service provision then consent may not be a viable ground because of the above reasons. The debate continues however on how to support free service provision outside of the confines of consent.
- taysic 9y agoInteresting but complex. I could imagine there are a lot of issues on how to express your intent with the data. Some uses of data might be ancillary to the direct goal of the user but still unexpectedly useful. Interesting from the article: "purpose that is vague or general, such as for instance ‘Improving users’ experience’, ‘marketing purposes’, or ‘future research’ will – without further detail – usually not meet the criteria of being ‘specific’”.[3]"