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Which is short sighted on their part. As an AMP early adopter they get a boost. But, as the industry moves to AMP their SEO boost is lost. So, their boost is sh
by josho 9y ago
Which is short sighted on their part. As an AMP early adopter they get a boost. But, as the industry moves to AMP their SEO boost is lost. So, their boost is short lived, but Google's edge influence expands and persists over the long term.
- vwcx 9y agoFor the most part, digital publishing's remaining lifespan isn't that long. Not as short-sighted in their remaining life...
- Stefstefstef 9y agocare to elaborate?
- sliverstorm 9y agoIsn't that the story of all SEO? It's an ongoing arms race, few things make you win forever.
- mstade 9y agoWhat's worse is once you've lost those short term gains, you can't actually back out since it'll actually cost you search result placements. AMP's a really shady move by Google.