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I think it has more to do with price anchoring the 128GB one, to make it look like a great value compared to the 32GB, since another large price bump only bring
by nrb 9y ago
I think it has more to do with price anchoring the 128GB one, to make it look like a great value compared to the 32GB, since another large price bump only brings you another doubling of (dubiously useful) storage from there.
Also, 32GB is bordering on unusable in late 2017 when many of the "essential" apps are taking up hundreds of MB or more, each and the phone records 4K video at 60fps.
- eridius 9y agoAs I've said in other comments, there is a big chunk of users that use effectively no storage at all, and would in fact be perfectly happy with the 16GB that used to be the lowest tier. I think Apple only bumped it to 32GB for PR reasons (well, and to help with OTA updates, because it was too easy to use up enough space on the 16GB model that there wasn't room for an OTA update).