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Yes, users will click yes on basically anything. No, they won't. When the EU imposed new consumer protection rules not so long ago, it resulted in having to pu
by Silhouette 9y ago
Yes, users will click yes on basically anything.
No, they won't. When the EU imposed new consumer protection rules not so long ago, it resulted in having to put some scary-looking legalese directly on your sales funnel pages if you were supplying digital content, even if said legalese was of no practical value to anyone including your customer. That alone was enough to hurt conversions, even if you didn't require something like a token checkbox to be ticked before continuing. The GDPR compliance requirements are potentially on an entirely different scale.