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It should be noted that, on iPhones, there is no 64gb model offered. It's 32gb, 128, and 256. On the Jet Black, it starts at 128.
by Shank 9y ago
It should be noted that, on iPhones, there is no 64gb model offered. It's 32gb, 128, and 256. On the Jet Black, it starts at 128.
- eridius 9y agoTrue. And I think that's a recognition of the fact that 128GB is actually the sweet spot, not 64GB. Meanwhile there is a sizable number of people who don't really need any storage at all, which is why the 32GB model exists.
- nrb 9y agoI think it has more to do with price anchoring the 128GB one, to make it look like a great value compared to the 32GB, since another large price bump only brings you another doubling of (dubiously useful) storage from there. Also, 32GB is bordering on unusable in late 2017 when many of the "essential" apps are taking up hundreds of MB or more, each and the phone records 4K video at 60fps.
- eridius 9y agoAs I've said in other comments, there is a big chunk of users that use effectively no storage at all, and would in fact be perfectly happy with the 16GB that used to be the lowest tier. I think Apple only bumped it to 32GB for PR reasons (well, and to help with OTA updates, because it was too easy to use up enough space on the 16GB model that there wasn't room for an OTA update).
- arvinsim 9y agoIt's the sweet spot for Apple for upselling, not for customers.