From what I've observed, the "crowd" is easily seduced by performance above all other concerns - correctness, security, science, etc. NoSQL was invented and ga

From what I've observed, the "crowd" is easily seduced by performance above all other concerns - correctness, security, science, etc. NoSQL was invented and gained popularity b/c it originally was easier to scale via sharding, and that was seductive enough [1] to give it industry momentum. While performance is a feature, it seemed many folks originally advocating NoSQL did not understand or appreciate the mathematical foundations of the relational model. A decade of experience seems to be driving zeitgeist back to scientific fundamentals. [1]:https://www.youtube.com/watch?v=b2F-DItXtZs https://www.youtube.com/watch?v=b2F-DItXtZs