Consumer demand is not a factor. ISPs in the US have a monopoly over areas and can effectively prevent new competitors from coming in. There is no innovation.

Consumer demand is not a factor. ISPs in the US have a monopoly over areas and can effectively prevent new competitors from coming in. There is no innovation. The only plan is to extract the most amount of money from customers while spending the least amount of money to maintain the system. Killing net neutrality allows them to extract even more money from both sides: customers and content providers.