Sounds great that it benefits end users. But what's the end goal? Like, I understand the point of cross selling so that you keep your users sticky doing more th

Sounds great that it benefits end users. But what's the end goal? Like, I understand the point of cross selling so that you keep your users sticky doing more things on the platform, but Amazon/Microsoft won't be happy as 'Yet another Assistant', they want to have the monopoly and at some point, they will have to fight each other.