You're right. It's been proven a bunch of times that people are more likely to leave negative reviews than positive ones, or to remember bad experiences more ov

You're right. It's been proven a bunch of times that people are more likely to leave negative reviews than positive ones, or to remember bad experiences more overall. Zendesk actually did a survey on this back in 2013: http://cdn.zendesk.com/resources/whitepapers/Zendesk_WP_Customer_Service_and_Business_Results.pdf http://cdn.zendesk.com/resources/whitepapers/Zendesk_WP_Cust... And American Express found something similar in their Global Customer Service Barometer survey as well: http://about.americanexpress.com/news/docs/2014x/2014-Global-Customer-Service-Barometer-US.pdf http://about.americanexpress.com/news/docs/2014x/2014-Global...