Here's an analysis from a couple years ago: http://minimaxir.com/2014/06/reviewing-reviews/ http://minimaxir.com/2014/06/reviewing-reviews/ In particular, the

Here's an analysis from a couple years ago: http://minimaxir.com/2014/06/reviewing-reviews/ http://minimaxir.com/2014/06/reviewing-reviews/ In particular, the conclusion: "The reviews on Amazon’s Electronics products very frequently rate the product 4 or 5 stars, and such reviews are almost always considered helpful. 1-stars are used to signify disapproval, and 2-star and 3-stars reviews have no significant impact at all. If that’s the case, then what’s the point of having a 5 star ranking system at all if the vast majority of reviewers favor the product? Would Amazon benefit if they made review ratings a binary like/dislike?"