4 ms·
Microsoft was leading the world in AR; now it’s at risk of being left behind
- it_learnses 9y agoUnless Microsoft can somehow replace the smartphone with their headset. I personally would much rather use that.
- trothamel 9y agoMy guess is that Microsoft's bet is less in AR in its own right, and more that the "phone" - a form factor that has changed once or twice a decade for the past 3 decades or so - is due for a form factor change. And they'd like to be ahead of the curve for once, rather than always catching up.
- ender89 9y agomore like ar on a phone is always going to be a gimmick, its way easier to just interact with the phone in your hand than to try to look through it. Hololense isn't just augmented reality, its 3d hands free augmented reality. arkit is just shitty graphics pasted over your shitty camera view
- Joeri 9y agoSomething that leaves your hands free and does AR is obviously the eventual form factor for our personal device, but hololens is way too bulky to be that thing. Maybe if they actually get it down to the size of a pair of lenses ... but that will take half a century.
- WorldMaker 9y agoHalf a century seems rather pessimistic. Just thinking of smartphone form factor changes in the last few years, a lot of small form factor display technology advances have happened rather rapidly.
- mattnewport 9y agoYou could just as well ask if anyone wants through the camera AR that Apple and Google are pushing. Aside from Pokémon Go, which while successful was hardly a good example of AR tech, I haven't seen anything compelling done with through the camera AR. Snapchat filters are popular but not exactly a game changing application it seems to me.
- doublerebel 9y agoClickbait. There are far more business applications for headset AR in industry than smartphone AR. Smartphone AR is just a toy for the near future. Not to mention Microsoft's SLAM and therefore hologram stability is still the best in the business.
- ender89 9y agoIts like suggesting that the gameboy meant the end of pc gaming just because everyone liked that pokemon thing so much. The applications are so different in terms of scope they're not really worth comparing even though they essentially do the same thing.
- sharemywin 9y ago2 different markets. Break down the use cases: 1. 3D Design - no go for phone 2. immersive room - no go phone 3. games - phone yes(treasure hut, secret messages, 3d avatars, masks) 4. annotating 3d objects with notes - cool app 5. even spacial based apps would be kind awkward with a phone. hold my phone at the wall to watch a big screen TV. 6. gesture based manipulation with a phone?