What was it they said about article names that have click-baity names that end in a question mark? Something about "the answer is no, don't click the link." By

What was it they said about article names that have click-baity names that end in a question mark? Something about "the answer is no, don't click the link." By the by these are pretty much Disney-villain level options here, either an evil litigator who sues for everything or a man who does nothing but raise cash for the purpose of raising more cash.