Microsoft has spent billions trying to beat Google, without much success. They now get a lot of traffic because it's the standard engine in Win10 (basically doi

Microsoft has spent billions trying to beat Google, without much success. They now get a lot of traffic because it's the standard engine in Win10 (basically doing what they did with IE a decade back) but not because of superior quality. I try to get away from Google and try Bing regularly (directly or through duckduckgo). For complicated queries, results on Google are clearly superior. Google knows that the whole company indirectly depends on this so that they constantly improve their algorithms. I doubt anyone could reach their quality, even with a few billion € to spend.