Or they have to provide an interface for other services to hook into. If I build a better comparison shopping service, wouldn't it be good if that could end up

Or they have to provide an interface for other services to hook into. If I build a better comparison shopping service, wouldn't it be good if that could end up at the top in the same format? > And think about how horrible this would be for voice interfaces: "hey google, where can I buy Doritos" "ok, let me redirect you to voice product search. Hi, I'm voice product search, please restate your question." Or how good it would be as your query goes through straight to a better product search engine than the one google has.