> What's the cost/benefit of them doing that to Target? On the upside they could see what's selling well, what margins they have, etc. What's the net value of t

> What's the cost/benefit of them doing that to Target? On the upside they could see what's selling well, what margins they have, etc. What's the net value of that information to their retail unit? I'd say it's probably very small. It doesn't have to be a careful CEO decision. It could just be a curious engineer and someone in strategy who appreciates the data. That's probably how it started at VW, not with the board deciding that this is a wise strategy.