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"What would probably really impress the hell out of them would be a supermarket, though." At the end of Jean-Luc Godard and Jean-Pierre Gorin's film Tout va bi
by Mediterraneo10 9y ago
"What would probably really impress the hell out of them would be a supermarket, though."
At the end of Jean-Luc Godard and Jean-Pierre Gorin's film Tout va bien there is a very long take, a panning shot that sweeps back and forth across a Carrefour hypermarket from just outside the cashiers, showing you the whole breadth of departments: fresh veg, canned goods, clothes, etc. I was amazed by this – the whole hypermarket format commonplace to us today and seemingly a development of modernity, was already completely in place by late 1971 and virtually nothing has changed since (except bar-code checkout).
So, maybe development on that particular sphere of human existence stopped for a long time. We in 2017 know that we might be on the cusp of drone delivery, but if someone from that near future went back in time to the 1980s and showed it to a customer in a hypermarket, that might have blown their minds just like your 1750s guy.
- k__ 9y agoSure these super/hypermarkets are a thing for long time now. I know them since I can think. What has changed in the consumer market is delivery. I mean I can buy a huge amount of stuff from all over the world via Amazon and get many thinks delivered at the next day for just 60€ a year prime costs. This is as insane as the hypermarkets were back in the 70s I think. And it gets better every year. With self driving trucks we will get even more stuff around the world for less money. I think this is especially interesting, because it not only gives us much nice things, but also it makes the world smaller. We start to identify more with people around the world, because we can reach them more easily.
- joosters 9y agoIMO self-driving trucks are more like an android/fusion style of future prediction, rather than paper/containers.
- marcus_holmes 9y agoStrangely, the delivery thing is a return to a previous model. Grocery boys used to deliver the shopping to the house. Then the supermarket killed that. Now we're returning to it.