If you want to turn these into utilities, you start with a standardization process that allows the public to utilize them as infrastructure. Like there is an H

If you want to turn these into utilities, you start with a standardization process that allows the public to utilize them as infrastructure. Like there is an HTML standard, there would likely be a search standard and a social-network/photo-sharing/messaging-platform standard. People would run their own servers that host their own data that connects to these standards, with other companies creating apps that people can use to connect to them. And make the standards UX friendly, so that it becomes obvious and intuitive enough to use.