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What is the best answer to "We won't go with you because you are too small?"
by ak39 9y ago
What is the best answer to "We won't go with you because you are too small?"
- barrkel 9y agoFind the subset of the market who will go with you, and work your way up the market (down the riskiness scale) as you build reputation and market awareness. It's tricky because simply being a startup is a brand negative as you try to sell to increasingly conservative customers. There's books about it. Here's one: https://www.amazon.co.uk/Crossing-Chasm-Marketing-Technology-Mainstream/dp/1841120634 https://www.amazon.co.uk/Crossing-Chasm-Marketing-Technology...