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There's one kind of growth where you are investing dollars in marketing, sales, hiring and scaling the YoY percentage points; another, where you're investing in

There's one kind of growth where you are investing dollars in marketing, sales, hiring and scaling the YoY percentage points; another, where you're investing in efficiency, automation, better gigs, and reduced work load. Why wouldn't anyone be interested in the latter? Small businesses aren't aware what technology can do for them and often, there's a reluctance to change. I am not sure if businesses have become tired of the constant bombardment of promises that don't have a solid ground but I believe some level of effort can make a positive change in their lives.

gedrap 9y ago
Maybe good enough is just good enough for some business owners? If you are making good profit already, which more than covers your needs, why bother looking into improved efficiency, automation, getting better gigs, etc? It's not that you can just flip 'efficiency' switch and things are more efficient. In some cases, sticking to doing things in a familiar way and which works well enough is a rather reasonable decision in the grand scheme of things.
fragmede 9y ago
It's true, some people have to dragged into the future. When shopping carts first came about, stores had to hire people to go around the store demonstrating the benefit of using a shopping cart. At the same time, if you've not read the fisherman and the businessman (1 minute read), the ending is relevant to your discussion. http://paulocoelhoblog.com/2015/09/04/the-fisherman-and-the-businessman/ http://paulocoelhoblog.com/2015/09/04/the-fisherman-and-the-...