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I don't know how strategic that move is in this case. It's not going to slow down Amazon's retail growth, and it'll just cost Target more to transition. They sh

I don't know how strategic that move is in this case. It's not going to slow down Amazon's retail growth, and it'll just cost Target more to transition. They should have sound reasons to move away, like if they found cheaper and better alternatives. I don't know, it feels a little desperate from my point of view.

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bdcravens 9y ago
It seems more defensive than strategic. Seems like you wouldn't want your competitor to be your infrastructure provider and be in physical possession of potentially differentiating assets.
- samdoidge 9y ago
  Defensive would fall under strategic.
- stupidcar 9y ago
  Don't want to because it hurts your pride, or don't want to because it has a practical impact on your ability to compete in your actual market? Amazon/AWS is not going to fail because Target took away their business. But Target could easily screw up transitioning to another provider, and end up paying a lot in terms of money and wasted effort. Money and effort that would have been better spent improving their core business. Target should concentrate on build a better retail business than Amazon, not worrying about whether that business is built on top of AWS or some other cloud provider. It's like how Apple compete with Samsung in the smartphone market, but still relies on Samsung as a central component supplier for many of their devices. I'm sure Apple execs would prefer not to give Samsung any money, but they're also smart enough to realise that using only non-Samsung suppliers simply for the sake of it would ultimately be a self-defeating move.
  - meric 9y ago
    Amazon could also cut service to Target and it could take months for Target to react properly through the courts.
    - abraae 9y ago
      But when they eventually did, and proved that AWS had... targeted them.. then the financial penalties and the loss of confidence would cause enormous harm to AWS. Which is why AWS would never do this in the first place.
      - nickpeterson 9y ago
        Imagine the field day Microsoft's Azure Marketing team would have with that revelation....
      - ohrearry 9y ago
        Do you by chance work for Volkswagen?
  - deleted 9y ago
    [deleted]
sametmax 9y ago
Not wanting your balls in the hand of the enemy is a fair reason to migrate.
rtx 9y ago
They have been trying to move away from longtime. Earlier Target.com was operated by Amazon.com. https://www.geekwire.com/2011/target-finally-parts-ways-amazoncom-retailers-web-site-launch-starts-outage/ https://www.geekwire.com/2011/target-finally-parts-ways-amaz...

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bdcravens 9y ago

It seems more defensive than strategic. Seems like you wouldn't want your competitor to be your infrastructure provider and be in physical possession of potentially differentiating assets.

samdoidge 9y ago
Defensive would fall under strategic.
stupidcar 9y ago
Don't want to because it hurts your pride, or don't want to because it has a practical impact on your ability to compete in your actual market? Amazon/AWS is not going to fail because Target took away their business. But Target could easily screw up transitioning to another provider, and end up paying a lot in terms of money and wasted effort. Money and effort that would have been better spent improving their core business. Target should concentrate on build a better retail business than Amazon, not worrying about whether that business is built on top of AWS or some other cloud provider. It's like how Apple compete with Samsung in the smartphone market, but still relies on Samsung as a central component supplier for many of their devices. I'm sure Apple execs would prefer not to give Samsung any money, but they're also smart enough to realise that using only non-Samsung suppliers simply for the sake of it would ultimately be a self-defeating move.
- meric 9y ago
  Amazon could also cut service to Target and it could take months for Target to react properly through the courts.
  - abraae 9y ago
    But when they eventually did, and proved that AWS had... targeted them.. then the financial penalties and the loss of confidence would cause enormous harm to AWS. Which is why AWS would never do this in the first place.
    - nickpeterson 9y ago
      Imagine the field day Microsoft's Azure Marketing team would have with that revelation....
    - ohrearry 9y ago
      Do you by chance work for Volkswagen?
- deleted 9y ago
  [deleted]

sametmax 9y ago

Not wanting your balls in the hand of the enemy is a fair reason to migrate.

rtx 9y ago

They have been trying to move away from longtime. Earlier Target.com was operated by Amazon.com. https://www.geekwire.com/2011/target-finally-parts-ways-amazoncom-retailers-web-site-launch-starts-outage/ https://www.geekwire.com/2011/target-finally-parts-ways-amaz...