Two contradicting trends in advertising to men (and culture) i've noticed lately: Classic masculinity, of which this Old Spice campaign is an example. See also

Two contradicting trends in advertising to men (and culture) i've noticed lately: Classic masculinity, of which this Old Spice campaign is an example. See also the Dos Equis guy, the sudden popularity of mustaches, steampunk, etc. Homoeroticism. This cologne ad with David Beckham sums it up: http://tiny.cc/jhi6h http://tiny.cc/jhi6h. Or pop open a GQ or Esquire and see how many things are being sold to men using overtly sexual images of attractive men.