Exactly. Especially since the linked interview was conducted as a series of _text messages_ -- it seems like that was the 'hook' of the interview, with all the

Exactly. Especially since the linked interview was conducted as a series of _text messages_ -- it seems like that was the 'hook' of the interview, with all the emojis/text abbreviations used. Looking at the other interviews in the series, the two women entrepreneurs didn't stand out as being particularly 'effervescent'.