4 ms·
"We knew we had to make some bold statements to break through the clutter but weren't intentionally trying to piss people off." Rephrased: we had to create a co
by pierrefar 16y ago
"We knew we had to make some bold statements to break through the clutter but weren't intentionally trying to piss people off."
Rephrased: we had to create a completely BS and offensive marketing message in the hope that people get offended and start talking about our import tools and this marketing campaign. We call it buzz marketing.
And yes, indeed, the short term bump has been "huge". As if they'd use any other word.
The real question long-term is how many people have they put off compared to the number of people they are going to gain. Personally I am never going to recommend Posterous to anyone from now on.
- ryanelkins 16y agoPerhaps they figured that having X number of people dislike you was better than having those same people never know who you are. I still think the whole "dying platform" thing was taken a bit far. The implication when I read it was that some of these platforms were dying platforms, not all of them.
- aaronblohowiak 16y agoI don't care about the marketing, but learning about easy import from a custom WP installation got me to finally switch. Would I have heard about that if it weren't for the drama? Maybe.
- Tichy 16y agoI still don't get it, I was under the impression that moving blogs around was a standard feature of blog engines. Certainly few blog engines would not have a "import from Wordpress" feature?
- dannyr 16y agoI guess "Bad Publicity is still Publicity."