Nissan is slightly moving upmarket but the amount of incentives they have to give out to sell is still way above industry average (which my comment was based on

Nissan is slightly moving upmarket but the amount of incentives they have to give out to sell is still way above industry average (which my comment was based on). Toyota or Honda have to barely discount their vehicles to sell, do you really thing Dodge or even Chevy can get away with that? They can't, thats why you can get $5-10k off MSRP on pretty much any Chevy right now, good luck trying that at Toyota. [1] The Dodge Viper is a notable exception but even FCA realized that it hurt sales and spun it off as a separate brand: SRT, which they discontinued this year, and with it, the Viper is dead. [2] EDIT: down voting doesn't change the facts I stated above. [1] http://www.autonews.com/article/20170508/RETAIL01/305089965/discounting-is-up-but-so-are-average-transaction-prices http://www.autonews.com/article/20170508/RETAIL01/305089965/... [2] http://www.roadandtrack.com/new-cars/future-cars/news/a29664/the-dodge-viper-is-officially-dead/ http://www.roadandtrack.com/new-cars/future-cars/news/a29664...