Great write up! That was informative and well-written. As someone who writes content aimed at developers, I'm concerned about the generalized sentiment this cr

Great write up! That was informative and well-written. As someone who writes content aimed at developers, I'm concerned about the generalized sentiment this creates towards technical content marketing. I stopped coding years ago and started trying to lead teams and figure out how to make businesses grow; quality marketing is a way to do that. In the HackerNews bubble, that's viewed as a step 'down the ladder'. I think it's important to make a distinction; is the issue that they marketed well or that their product didn't match their marketing? It's the latter -- any company that hopes to succeed in the uber-competitive, fast-moving technical world needs marketing. If we're making a fancy tool and I write a quality guide demonstrating how you can do "us" 'the ol' fashioned way' in an effort to demonstrate our value, is that wrong? How else am I to do it? You simply won't come if I don't tantalize you. Digital Ocean had a brilliant content strategy; incentivize users to write tutorials that would bring people to try those tutorials out on their droplets. I hope we don't dismiss technical marketing as evil. Technical marketing can be valuable and be written with care and integrity.