> and don't want them to...an alternative must be created Of course, collecting user data is fundamental to providing these services, for FREE - without this,

> and don't want them to...an alternative must be created Of course, collecting user data is fundamental to providing these services, for FREE - without this, Youtube's algorithm would be awful and Google Maps wouldn't be able to show real time information, and you would be paying for all of the services users want for free. If it's free, you are usually the product, and information just so happens to be the currency of choice. I very much doubt people would pay for search, maps, youtube, keep, plus, email, translate, android, allo, duo, docs/sheets/slides, chrome, earth... And many, many more listed here: https://www.google.com/intl/en/about/products/ https://www.google.com/intl/en/about/products/