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It seems to me that people like the marketing without actually liking the product itself. Are there any sales numbers for Old Spice?
by WarTheatre 16y ago
It seems to me that people like the marketing without actually liking the product itself. Are there any sales numbers for Old Spice?
- sliverstorm 16y agoThe point of ads is to get you thinking about and talking about a product you wouldn't have otherwise. It's nice if they improve your perception of the product, but that's not as important as just getting yourself into people's heads. e.g., "there's no such thing as bad press"
- exit 16y agothere is such a thing as return on investment though
- vaksel 16y agoI'm sure they are seeing increased sales, when it comes to body wash people usually just follow the commercials. Before they'd just ignore old spice, and would head straight for the Axe stuff...but with the new commercials they now also consider old spice.
- axod 16y ago<anecdotal> My wife keeps saying she's gonna buy me some, or that I should buy some, just because of the ads.
- pchristensen 16y agoI tried Old Spice Odor Blocker because I loved this commercial so much: http://www.youtube.com/watch?v=3tI4CbCniBI http://www.youtube.com/watch?v=3tI4CbCniBI I actually loved the product and will be using it for the forseeable future. My wife loves it even more than I do :)