5 ms·
He's currently answering (tons of) questions, in video form, from "the internet"... youtube comments, reddit, twitter, including other celebs (with shows)... EW
by lbrandy 16y ago
He's currently answering (tons of) questions, in video form, from "the internet"... youtube comments, reddit, twitter, including other celebs (with shows)... EW, Ellen Degeneres, etc. They are pumping these out extremely quickly, and in large volume.
reddit thread:
http://www.reddit.com/r/entertainment/comments/cp190/the_old_spice_man_responds_to_the_internet/ http://www.reddit.com/r/entertainment/comments/cp190/the_old...
It's maybe the best guerilla/viral/web2.0 marketing job I've ever seen. It helps, greatly, that this guy, and his team, are apparently comedic geniuses.
e.g:
http://www.youtube.com/watch?v=cHrXKg2Fk5k http://www.youtube.com/watch?v=cHrXKg2Fk5k
- rrival 16y agobrilliant
- sliverstorm 16y agoI'm pretty sure half of what makes these ads so awesome and popular with my friends is just how in touch Old Spice seems to be with the culture of their target audience. It's amazing to see a real corporation move like that. "The tickets are now DIAMONDS!" Perfect example. They hit a home run with that line, especially with their target audience.
- dot 16y agoI like the ads, but is there something specifically awesome about that line that I don't get?
- sliverstorm 16y agonothing specifically awesome, it's just exactly in line with the sense of humor of my college friends, yet I don't think it'd fly with other people. qed, careful targeting.
- reader5000 16y agoThey are created by Tim and Eric of Awesome Show fame on adult swim. They also created this commercial which is distilled genius: http://www.youtube.com/watch?v=5p0QtJMKt1s http://www.youtube.com/watch?v=5p0QtJMKt1s
- generalk 16y agoTim and Eric did do some commercials for Old Spice, but none of these. All of the ones with Isaiah Mustafa are from Wieden+Kennedy. Source: http://en.wikipedia.org/wiki/Wieden%2BKennedy http://en.wikipedia.org/wiki/Wieden%2BKennedy
- subwindow 16y agoHere's a link to a compilation of Tim and Eric's Old Spice commercials: http://www.youtube.com/watch?v=e7PD4f5uTOU http://www.youtube.com/watch?v=e7PD4f5uTOU
- Vicarious 16y agoThis video shows how that Old Spice ad was made --- minimal CGI! And incidentally, another Eric was involved. http://www.youtube.com/watch?v=VDk9jjdiXJQ http://www.youtube.com/watch?v=VDk9jjdiXJQ (They smell like redditors...)
- KingOfB 16y agoI watched that and kept waiting for it to be funny. Then I went to reply "That's not funny" and realized the genius of the clip. Well Played Sir.
- catch23 16y agooh wow, these are good videos. I think I just wasted half an hour watching 40 of these things.
- huhtenberg 16y agoBut did they make you want to buy Old Spice? Exactly :)
- ErrantX 16y agoI watched this one http://www.youtube.com/watch?v=VSQU3T9Lc5g&feature=channel http://www.youtube.com/watch?v=VSQU3T9Lc5g&feature=chann... and had a sudden desire to hack a mobile phone into machine gun/butter knife :)
- marilyn 16y agoIncluding a message to Kevin Rose http://www.youtube.com/watch?v=So5yDtITswY http://www.youtube.com/watch?v=So5yDtITswY
- marilyn 16y agoAnd then a reply to @kevinrose's tweet about this first video! http://www.youtube.com/watch?v=O44C765UiMw http://www.youtube.com/watch?v=O44C765UiMw Hilarious!