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It's fascinating to see to what lengths advertisers go to identify users only to serve irrelevant ads. The bike ad after a purchase is completely useless and wo

• koolba 9y ago
  > It's fascinating to see to what lengths advertisers go to identify users only to serve irrelevant ads. The bike ad after a purchase is completely useless and would've better been served to any other user. On the contrary, I'd wager that a person who's purchased a bike is far more likely to buy another than a random other person. I'm not saying there's isn't someone more likely to buy one than the guy who just did. But he would be more likely than someone who has no recent bike related purchases or interest. It could be as simple as, "Hey this is a nice bike I bought. I bet my wife/sister/brother/friend would like one too. Hey Bike Co is having a sale!".