I for one hate gamification in 99% of the cases and I am pretty young. Why not focus on the core product and actually making the product faster, more resource

I for one hate gamification in 99% of the cases and I am pretty young. Why not focus on the core product and actually making the product faster, more resource efficient and more available instead? And if you have a lot of money just lying around, hire some people and create a really good customer support instead. A prime example of this can be found at one of Swedens largest retailer stores: https://www.webhallen.com/ https://www.webhallen.com/. They have gamification which is actually quite good but they don't even have a mobile friendly website so there is no way to place an order from your mobile phone. Therefore I nowadays place all my orders from one of their competitors that have that and focus more on good customer experience in form of service and availability (https://www.inet.se/ https://www.inet.se/). I love boring software that just solves problems and do nothing more. I think most people actually do and values that a lot more than gamification. If I want to play a game, I will purchase a game.