10 ms·
Old Spice on Twitter
- jfager 16y agoAre twitter, reddit, or youtube making any money off this at all?
- Timothee 16y agoTwitter is (in a way) because Old Spice has coordinated this with a promoted trending topic and a promoted tweet. YouTube is (in a way) as well since Old Spice is probably paying for their channel. Reddit, maybe, if Old Spice became a Gold Member.
- reader5000 16y agoYou think they could at least buy a reddit ad.
- yanowitz 16y agoThis has got to be computer generated, right?
- masklinn 16y agoIt would be even awesomer if it were, given how good the generation would be: http://i.imgur.com/i1xGS.jpg http://i.imgur.com/i1xGS.jpg http://i.imgur.com/mv4HA.png http://i.imgur.com/mv4HA.png http://www.youtube.com/watch?v=RzxnjIem6V0 http://www.youtube.com/watch?v=RzxnjIem6V0
- hugh3 16y agoThey need: 1. An actor 2. A shower 3. A writer 4. A camera and computer I assume they'll do it for one day and people will talk about it for weeks. Pretty good return on investment.
- edge17 16y agoit's done in one take without any cuts
- lbrandy 16y agoHe's currently answering (tons of) questions, in video form, from "the internet"... youtube comments, reddit, twitter, including other celebs (with shows)... EW, Ellen Degeneres, etc. They are pumping these out extremely quickly, and in large volume. reddit thread: http://www.reddit.com/r/entertainment/comments/cp190/the_old_spice_man_responds_to_the_internet/ http://www.reddit.com/r/entertainment/comments/cp190/the_old... It's maybe the best guerilla/viral/web2.0 marketing job I've ever seen. It helps, greatly, that this guy, and his team, are apparently comedic geniuses. e.g: http://www.youtube.com/watch?v=cHrXKg2Fk5k http://www.youtube.com/watch?v=cHrXKg2Fk5k
- rrival 16y agobrilliant
- sliverstorm 16y agoI'm pretty sure half of what makes these ads so awesome and popular with my friends is just how in touch Old Spice seems to be with the culture of their target audience. It's amazing to see a real corporation move like that. "The tickets are now DIAMONDS!" Perfect example. They hit a home run with that line, especially with their target audience.
- dot 16y agoI like the ads, but is there something specifically awesome about that line that I don't get?
- sliverstorm 16y agonothing specifically awesome, it's just exactly in line with the sense of humor of my college friends, yet I don't think it'd fly with other people. qed, careful targeting.
- Goladus 16y agoI've been out of college for 9 years and was laughing my ass off when I saw the Old Spice commercial during the World Cup Final.
- huhtenberg 16y agoGood campaign, but not enough to offset Neal Stephenson's take on it: Oh, they used to argue over times, many corporate driver-years lost to it: homeowners, red-faced and sweaty with their own lies, stinking of Old Spice and job-related stress, standing in their glowing yellow doorways brandishing their Seikos and waving at the clock over the kitchen sink, I swear, can't you guys tell time? :)
- sliverstorm 16y agoEverything good can and has been bad at some point in history.
- deleted 16y ago[deleted]
- deleted 16y ago[deleted]
- deleted 16y ago[deleted]
- deleted 16y ago[deleted]
- geuis 16y agoGood reference. I wonder if they'll listen to reason?
- Aaronontheweb 16y agoAm I the only one waiting for Twitter to find a way to screw this up like how Facebook did with the BK Friend Sacrifice a couple of years ago?
- apu 16y agoWell I don't know if Twitter is screwing this up or if the account's been hacked somehow, but the twitter page is currently showing raw JSON instead of a formatted page... http://i.imgur.com/Mmm8t.png http://i.imgur.com/Mmm8t.png http://twitter.com/OldSpice http://twitter.com/OldSpice
- pcarmichael 16y agoI saw the same thing. Add a trailing slash and you'll get the HTML page.
- decadentcactus 16y agoI like Old Spice's ads and marketing. Pretty much searched it out when I was at the shops but didn't really like the smell. </slight-offtopic>
- sliverstorm 16y agoWhich one(s) did you look at?
- steveklabnik 16y agoI use the Original Scent body wash, and I always crack up at "If your grandfather hadn't worn this, you wouldn't be here" line.
- WarTheatre 16y agoIt seems to me that people like the marketing without actually liking the product itself. Are there any sales numbers for Old Spice?
- sliverstorm 16y agoThe point of ads is to get you thinking about and talking about a product you wouldn't have otherwise. It's nice if they improve your perception of the product, but that's not as important as just getting yourself into people's heads. e.g., "there's no such thing as bad press"
- exit 16y agothere is such a thing as return on investment though
- vaksel 16y agoI'm sure they are seeing increased sales, when it comes to body wash people usually just follow the commercials. Before they'd just ignore old spice, and would head straight for the Axe stuff...but with the new commercials they now also consider old spice.
- axod 16y ago<anecdotal> My wife keeps saying she's gonna buy me some, or that I should buy some, just because of the ads.
- pchristensen 16y agoI tried Old Spice Odor Blocker because I loved this commercial so much: http://www.youtube.com/watch?v=3tI4CbCniBI http://www.youtube.com/watch?v=3tI4CbCniBI I actually loved the product and will be using it for the forseeable future. My wife loves it even more than I do :)
- rrhyne 16y agoI just chatted with a friend at the agency working on this. They are writing the responses on the fly and the actor gets them in 2 takes.
- senthil_rajasek 16y agoYesterday shaving made it to the front page at YC, today after-shave follows up with its own front page appearance ... Cool coincidence !?
- NickDouglas 16y agoTomorrow, the whole front page will be about feeling your face sting and going "Ow! Ow! Ow!" in front of your bathroom mirror.
- aspiringsensei 16y agoNo, a fresh scented one.
- dotBen 16y agoI'm reminded of the new-old adage: "you can't polish a turd". However 'in touch' Old Spice might be with the online generation (as someone wrote elsewhere in this thread), the product still smells like what someone's grandpa would wear. How does this relate to startups? No matter how great your marketing might be, you gotta always be able to proposition the product right. Old Spice can't pivot and iterate their product because then it would no longer be Old Spice. Let's be thankful we can pivot with internet startups to find continued market fit.
- vaksel 16y agosure they can iterate...old spice with lemon, old spice Everest myst(green color), old spice gulf oil slick black(black colored) etc or they can come out with a sub brand, youth spice etc etc
- deleted 16y ago[deleted]
- axod 16y agoI'd be VERY surprised if they're not selling a ton more old spice now. My wife is planning to buy me some just because she loves the ads.
- mkramlich 16y ago> ... because she loves the abs. FTFY
- dotBen 16y agoThis is why I hate marketing. Wouldn't you prefer it if your wife bought the best product rather than the best marketed product? In this instance perhaps the fragrance she preferred the smell of the best?
- axod 16y agoI can't really smell much difference between any bathroom products. Whichever she wants to buy is fine by me. Using old spice will remind me of some of the awesome lines from the adverts, which will be a good start to the day. As long as it smells "good/clean", that's fine I'd say...
- davidw 16y agoWhat, no Bruce Campbell? Doh.
- javanix 16y agoOne of the best things about this is they've made the videos unlisted (at least some of them - the one's I've browsed anyway) on YouTube. Relatively pure, realtime feedback on their ads has to be pretty fantastic for the team.
- mkramlich 16y agoif you read Reddit, they appear to be getting lots of realtime feedback on their abs as well
- mkramlich 16y agothe Reddit threads about this are hilarious as usual, and the Old Spice man appears to be answering comments from some of the users there. for those who want to read more...
- 979s 16y agoI wonder when this showed up in the idea creation. It all depends on a very actively audience engaged with the regular ads (in order to respond to comments via video response). Did they see the popularity and have an idea on how to use social tools to mid-campaign or was it in the works all along? Either way, genius.
- winternett 16y agoIts great because too many companies have forgotten the value of random humor in their commercials... It signifies a company taking a risk on a marketing campaign which makes it great, and its also great because of the diversity of characters they use in their commercials.
- iamwil 16y agoActually, this reminds me of StrongBad answering emails.
- javajones 16y agoOMG these are genius and an idea whose time has come. Marketing to a generation of people who have been marketed to tears, breath of fresh air.
- bosch 16y agoThis is awesome! I'm just scared some C level guy over 50 will find out about it and not understand it and then kill it...