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This is most likely. To take it one level further, since you bought something, it can be DLX data (or Oracle now) or some other purchase-based data (from Visa o
by lxchase 9y ago
This is most likely. To take it one level further, since you bought something, it can be DLX data (or Oracle now) or some other purchase-based data (from Visa or Nielsen Catalina). Facebook can ingest these as custom segments to target. For instance, I can buy a data segment of past purchasers of Giant bicycles for $1 CPM that will be layered on whatever partner is integrated. With every "match" there will be drop off as one ID system needs to be matched with a separate ID system (i.e. FB <-> DLX, or Liveramp <-> Mobile App)
- exelius 9y agoRight; I think it would really creep people out to know what data is available to target for advertising purposes and how deeply it goes. Basically, there are a bunch of methods for tying your session back to your identity, and most DMPs will run through a good dozen or two. Most will fall back on geolocation patterns (which are surprisingly accurate themselves) but it's actually very hard to totally anonymize your internet activity. We are creatures of habit, but our patterns betray us. :)
- dx034 9y agoBut even with all that data, they still show irrelevant apps? In this case the user already bought the item and gets shown ads for it afterwards. That's very likely ineffective marketing. Is data mining this complex really worth it if the result is that bad?
- exelius 9y agoI would bet that Amazon does this intentionally. I don't know their rationale, but they're a data-driven company so they wouldn't keep doing it if it didn't produce desirable results.