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Funnels are never done because a) the market changes as you become more popular, have new competitors, the economy tanks, etc and b) there's no perfect funnel -
by pchristensen 16y ago
Funnels are never done because a) the market changes as you become more popular, have new competitors, the economy tanks, etc and b) there's no perfect funnel - you might see diminishing returns but you never know what will make a big difference.
- DJN 16y agoGood point but over a long term, markets simply aren't that volatile. @fookyong's comment contains a lot of truth. If using Kissmetrics on a "Kissmetrics-optimized" site generates diminishing returns, surely that is a cause for concern. The original author's change rapidly enough to suggest that your experiments will yield increases in ROI