We (nearlyweds.com) are a beta customer of Kiss. We use GA and Kiss right now. As much as I love GA, they do a crappy crappy job at tracking via conversion fu

We (nearlyweds.com) are a beta customer of Kiss. We use GA and Kiss right now. As much as I love GA, they do a crappy crappy job at tracking via conversion funnels, in fact it's almost useless for our business. The real story is that Kiss tracks people, not just visits. This gives us clarity and insight into our conversion funnels, which paths convert the best, which referral sources convert the best, and then on the back-end, because they track people, which sources produce the subscribers that last the longest, etc. We can set up funnels for just about anything. There is also a psychological element at play here that has been interesting for us. When the product was free, we didn't prioritize optimizing our funnel aggressively. Now that monthly fees are looming, we are having to fish or cut bait and get real serious about which funnel projects to pursue or not to pursue. It's a very healthy restriction on our business (a la 37signals).