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Three words......Facebook Tracking Pixel You go to Amazon, they tell Facebook what you are looking at, and then can dynamically create ads specifically for you
by dtft 9y ago
Three words......Facebook Tracking Pixel
You go to Amazon, they tell Facebook what you are looking at, and then can dynamically create ads specifically for you.
- reustle 9y agoDoes Amazon really use the fb tracking pixel? I wouldn't think so
- jsjohnst 9y agoNo, they don't.
- netsharc 9y agoOp said he visited a website that sold bicycles. If this website has a "Like" button or such a tracking pixel or Facebook analytics (do they have that?), Facebook would then know that OP is interested in this bike. An effective ad network would know that OP already bought such a bike, so it's actually useless to try to sell him bikes... maybe accessories.
- dtft 9y agoLooks like they don't! Must be a different retargeting technique used by Amazon. FB Pixel could have also been on manufacturer's site.