Journalists aren't even SMEs in most cases. If they're good, they get enough depth to explain what SMEs are talking about and to understand the difference betw

Journalists aren't even SMEs in most cases. If they're good, they get enough depth to explain what SMEs are talking about and to understand the difference between a huckster and an expert. And, amazingly enough, the SMEs themselves will disagree on fine points and big issues. There is too much specialized information and knowledge for social media companies to be reliable arbiters of truth for any controversial topic.