Aside from the snub about dropping out and comparing them to Theranos, the quotes from Brawley showed a greater problem of potential adoption as most folks woul

Aside from the snub about dropping out and comparing them to Theranos, the quotes from Brawley showed a greater problem of potential adoption as most folks wouldn't buy this without their doctor ok'ing/recommending it. The lack of enthusiasm for this product makes it seem that even if Athelas makes it through the FDA approval and insurance hurdles, it won't hit that critical mass necessary for it to be successful. Personally I'd like to see this succeed but I'm skeptical about how hospitals and insurance companies will react to it.