I feel like this is the main reason more apps don't offer an ad-opt-out as an IAP or buying a license or whatever the format might be. The users most likely to

I feel like this is the main reason more apps don't offer an ad-opt-out as an IAP or buying a license or whatever the format might be. The users most likely to go for it are the ones with the highest disposable income, i.e. the people most valuable to Advertisers. Users with high DI * fee for removing ads < value of users to advertisers lost * users with high DI Basically meaning that the revenue gained from allowing removal of ads would devalue their user pool in terms of advertising revenue so much that it's a net loss, even if they gain reputation with the users and possibly attract new ones. This is just my theory though.