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I think reddit made a mistake in setting the default as a one time donation rather than a recurring one. You want to get people to commit to a relationship when

by GavinB 16y ago

I think reddit made a mistake in setting the default as a one time donation rather than a recurring one. You want to get people to commit to a relationship when they are thinking about it and are motivated. I donated, but who knows if I will even remember to think about it next month or next year? It feels a bit like they're squandering a great moment of user and media attention. When they introduce a more substantial plan, the attention and enthusiasm won't quite be there.

mrtron 16y ago
I was really surprised they didn't launch a fark style "TotalReddit" with a monthly subscription fee. Learn from them - allow the subscription to be giftable so popular users get memberships from people who dont mind paying a lot per month. A recurring payment, not a 'donation' to a massive corporation. Have a separate subreddit for these pro users where the non paying users can't access. With their large core of highly active users, I would hazard a guess this should generate them 500k annually. Still - with their insanely high numbers of pageviews they should be able to monetize that traffic reasonably well. Their ad model just seems to work against normal advertiser campaigns, and they stated they didn't have anyone in sales until recently. This seems so bizarre to me - most big corps monetize products into the ground leveraging their existing ad channels.
enjo 16y ago
They have a hugely loyal user base. I think they have their attention whenever they want it. They where clearly running this as a bit of customer development. They had no idea what people would pay, how many people would pay, and whether or not the thing would work. Their goal right now is to put some numbers around those metrics and see what they get. After all, they're part of Conde Naste. It does seem rather strange to be donating to a site with such a huge backer behind it. I think you'll see them roll out something much more sophisticated in the coming months.

by GavinB 16y ago

mrtron 16y ago

I was really surprised they didn't launch a fark style "TotalReddit" with a monthly subscription fee. Learn from them - allow the subscription to be giftable so popular users get memberships from people who dont mind paying a lot per month. A recurring payment, not a 'donation' to a massive corporation. Have a separate subreddit for these pro users where the non paying users can't access. With their large core of highly active users, I would hazard a guess this should generate them 500k annually. Still - with their insanely high numbers of pageviews they should be able to monetize that traffic reasonably well. Their ad model just seems to work against normal advertiser campaigns, and they stated they didn't have anyone in sales until recently. This seems so bizarre to me - most big corps monetize products into the ground leveraging their existing ad channels.

enjo 16y ago

They have a hugely loyal user base. I think they have their attention whenever they want it. They where clearly running this as a bit of customer development. They had no idea what people would pay, how many people would pay, and whether or not the thing would work. Their goal right now is to put some numbers around those metrics and see what they get. After all, they're part of Conde Naste. It does seem rather strange to be donating to a site with such a huge backer behind it. I think you'll see them roll out something much more sophisticated in the coming months.