Pugilism is almost unique. Players are trying to hurt eachother. That's the competition. If many people were dying, then it would be a sport where you try and s

Pugilism is almost unique. Players are trying to hurt eachother. That's the competition. If many people were dying, then it would be a sport where you try and sometimes succeed in killing an oponent. That's different in most minds from "dangerous." A lot of things are tolerated (in that they aren't prevented) that are very high risk. Mountaineering is the first one that comes to mind. All that said, I kind of agree with you. GoPro (also redbull and some others) are drawing benefits from uniquely risky activities. This creates an incentive problem. It would make sense for this issues to go in front of a judge.