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Here's something that I don't get. Is funnel analysis even suitable for a monthly subscription service? Unless you're mucking around with your checkout funnel
by fookyong 16y ago
Here's something that I don't get.
Is funnel analysis even suitable for a monthly subscription service? Unless you're mucking around with your checkout funnel constantly (why?) this seems more like the kind of tool that I'd use once. Or at least very, very infrequently.
Discover what's wrong, fix it, the end.
The weird thing is, psychologically I would have no problem paying a couple of hundred bucks for a one-off experiment if it shows me results that I can make clear decisions from. But I balk at the idea of subscribing for $XXX per month to do experiments over and over.
Perhaps KISSMetrics needs a one-time experiment pricing option?
- pchristensen 16y agoFunnels are never done because a) the market changes as you become more popular, have new competitors, the economy tanks, etc and b) there's no perfect funnel - you might see diminishing returns but you never know what will make a big difference.
- DJN 16y agoGood point but over a long term, markets simply aren't that volatile. @fookyong's comment contains a lot of truth. If using Kissmetrics on a "Kissmetrics-optimized" site generates diminishing returns, surely that is a cause for concern. The original author's change rapidly enough to suggest that your experiments will yield increases in ROI