Uber already has a points deal going with Starwood Hotels - SPG points are a fairly common currency among the "professional" points collectors, as they're super

Uber already has a points deal going with Starwood Hotels - SPG points are a fairly common currency among the "professional" points collectors, as they're super-exchangeable for just about any airline, but probably not the kind of deal that will work for average consumers (especially since they only start awarding points after you've actually stayed at a Starwood property).