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Maybe they want to emphasize the safety and the design of the battery? To me, the ad says „this device is so safe and beautiful you don‘t want to hide it in you
by jakobegger 9y ago
Maybe they want to emphasize the safety and the design of the battery? To me, the ad says „this device is so safe and beautiful you don‘t want to hide it in your garage“
But most of all, the photo tells us about the target audience: This is not a product for tinkerers to replace the lead acid batteries of their home made photovoltaic systems; this is a product for the upper middle class to showcase how modern/sustainable/whatever their home is.
- kumarvvr 9y agoOr the inherent thinking of marketing departments in companies like MB, where every product is meant for upper-middle class and higher target audience.