OP says you need to make a new decision worth $200 every month for KISSmetrics to be worthwile. This isn't true, it suffices to at one point make a single deci

OP says you need to make a new decision worth $200 every month for KISSmetrics to be worthwile. This isn't true, it suffices to at one point make a single decision that on average will make you $200 per month for the tool to have paid itself for ever thereafter. Or more likely, keep generating revenue. For many businesses (like retailers) this could entail improving the funnel by just a few conversions per month. If you don't have a business with the potential to improve cashflow (or other business value) by $200+ per month from analytics, of course you're not within their target group. The lesson KISSmetrics obviously have learned and are appliying is that if you are bootstrapping your company or project, you must identify and be brave enough to stay within a very specific customer demographic in order to succeed.