If you look at one of their main competitors (MixPanel), the prices they decided are actually half. Here is the MixPanel page for comparison: http://mixpanel.c

If you look at one of their main competitors (MixPanel), the prices they decided are actually half. Here is the MixPanel page for comparison: http://mixpanel.com/pricing/ http://mixpanel.com/pricing/ And here is KissMetrics: https://www.kissmetrics.com/signup https://www.kissmetrics.com/signup Moreover, with service such as KISSMetrics the support load will be quite high (since there will be all kinds of integration issues, why don't numbers match with GA, etc). Anything below $100 does not make a lot of sense because even with just 2 hours of support per month (which I think is reasonable for such a service), they will probably not be able to make a profit (assuming $50/hour consulting). Ask me about the support load, I run a service in a complementary (a/b testing) industry :)