I've worked with buy side teams and a lot of it is ignorance. I think you'd be horrored with some of the slots that your company gets purchased (and that proces

I've worked with buy side teams and a lot of it is ignorance. I think you'd be horrored with some of the slots that your company gets purchased (and that process, in Australia anyway.) Things like having 1/3 of your 5 figure weekly budget spent on one advert.