> how about selling things people actually want to buy? The idea that people will find about the products they like without any avertising or marketing is naiv

> how about selling things people actually want to buy? The idea that people will find about the products they like without any avertising or marketing is naive at best. It's the "build it and they will come" fallacy over again. For the small business advertising might be necessary because not everyone can fight in the content marketing game.